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“Sharpen your marketing message by stressing the value of your products and services.”

A few months ago, I wrote a post called “5 Marketing Ideas To Recession-Proof Your Business.”  I used the post to suggest a few cost-effective tactics that businesses can use to help keep their name in the public eye during challenging economic times. Given this week’s stunning collapse of the financial markets, I wanted to revisit these tips and add another point about the importance of stressing value when marketing in a down economy.

In my previous post, the marketing components that I suggested included:

1. Launching an e-newsletter
2. Sponsoring a community event
3. Jumpstarting PR activities
4. Starting (or continuing) advertising
5. Keeping your eye on the goal - your customers

Now, on to value. The unstable economy has everyone thinking long and hard about how and when to spend money. Use this as an opportunity to sharpen your marketing message by stressing the value of your products and services. For example, does your product or service help people save time or money or make other elements of life easier and more enjoyable? Are you a low-cost, high quality alternative to your competitor? Is your business conveniently located (given the cost and availability of gas, this is a huge plus)? Do you offer free parking? The list could go on and on. Overall, let your marketing message demonstrate to current and potential customers that your products and services fit seamlessly into their lives - in good and not so good economic times.

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About Kristina Hill

An expert in marketing communications, Kristina Hill provides integrated marketing consulting services to small and mid-sized businesses through MarComm Creative Group, LLC. The business offers an array of services, including: public relations and media relations; advertising planning and placement; integrated marketing plan development and execution; and, writing services.

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Tags: cost-effective marketing, marketing in a down economy, marketing in a downturn, marketing in a recession, marketing on a budget, recession-proof marketing

This entry was posted on Saturday, September 20th, 2008 at 5:41 pm and is filed under Lets Talk Marketing, Words to Sell By. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.