The Skype Laughter Chain: How to Make your Product Infectious.
Welcome to Customer Flypaper, if you want to be notified the next time we post a tip sign up for email alerts or subscribe to our RSS feed. Thanks for visiting!
What is the Skype Laughter Chain (video)?
First, Skype (for those that don’t know). Skype is a Voice-Over-IP tool that lets you make phone calls from your computer. All you need is a head set and microphone. And the Skype software (which is free). Then you’re good to go. All calls are dirt cheap, even international ones. And Skype-to-Skype calls are… free. Even international ones.
Skype is already incredibly successful, with tens of millions of users worldwide.
So why did they feel the need to create a “Laughter Chain“?
Here’s what they said:
“Laughter is a universal language.”
“It’s no accident that LOL (Laugh Out Loud) is one of the most popular acronyms on the web – we all love to communicate, to share and feel part of a community. Laughter brings us closer together – it’s a language we all understand and everyone loves a good laugh.”
“Spread a little happiness.”
“At Skype we believe that face-to-face communication is the best kind, which is why we’ve created this Laughter Chain to promote our free video calling feature. You can use Skype to make as many free video calls as you want. Seeing the person you’re talking to makes your conversation come alive – you can share excitement, laughter, tears or even just pull a silly face.”
Watching the skype laughter chain, I found it terribly silly. And infectiously funny. Who knew watching other people laugh would be funny? And what does this have to do with Skype again?
Oh yeah. These people are video-conferencing. For free. Using Skype’s product.
And Skype is getting thousands more users daily, because of this silly video.
Who’s laughing now?
The thing is,
Interactive = viral.
Interactive = word of mouth.
- So. What is interactive about your product?
- How do people interact with each other, around your product?
- How can you turn that into a viral experience that people just HAVE to talk about?
- Think about the Skype Laughter Chain.
Whatever your line of business - observe how people interact with your product. And then enhance that - either by using features of your product, or something related to the interaction, which can be used in conjunction with your product. (Like Panera Bread and free high-speed Internet).
If you bring people together around your product, they’ll talk about it.
They may even laugh about it.
What’s laughable about your product?
Or, if you’re not in the mood for the giggles, how can people interact around your product? And how can you enhance that interaction for them? Word-of-mouth, after all, comes from memorable shared experiences.
Let’s hear your thoughts:
How do people interact around your product category? Let’s create a Skype Laughter Chain for your product. Even if your product is a service - people must interact with it in some way that can be enhanced by bringing people into a shared experience. Let’s talk about it.
Bolaji Oyejide is an Online Marketer and serial entrepreneur. His latest company, Rat Race Escape Artists (www.Rat-Race-Escape-Artists.com), helps you create a customized plan to get out of the Rat Race, and find your buried cheese.
Popularity: 44% [?]
| 2.5 |
Related Posts
Tags: bolaji, buzz, buzz marketing, marketing video, oyejide, remarkable, skype, viral, word of mouth
