#1 Secret to Word-of-Mouth: make me popular.
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Want me to talk about your business?
Make me popular.
Make people like me.
Make people appreciate me.
Respect me.
Admire me.
Make people see me as an authority.
A valuable resource.
A funny guy.
Make me the first pick, when kids in class are picking teams.
I don’t care what you’re selling.
Make me popular. And you won’t be able to shut me up.
It is SOOO not about you. Or what you’re selling. Or your profits.
It’s SOOOO about me.
My self-image.
My personality.
My attitude.
My friends.
My tribe. And what we care about.
Raise my profile.
Elevate my status.
Give me something to brag about.
And I’ll become your customer evangelist.
Any questions?
Bolaji Oyejide is an online marketer and word of mouth maven. In his spare time, he explores how to generate passive income via blogging and affiliate marketing. Escape the Rat Race, and Find your Buried Cheese.
Popularity: 100% [?]
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Tags: authority, customer evangelist, popular, sally fields, secret, seth godin, status, tribe, word of mouth
December 4th, 2008 at 1:50 pm
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