#1 Secret to Word-of-Mouth: make me popular.
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Want me to talk about your business?
Make me popular.
Make people like me.
Make people appreciate me.
Respect me.
Admire me.
Make people see me as an authority.
A valuable resource.
A funny guy.
Make me the first pick, when kids in class are picking teams.
I don’t care what you’re selling.
Make me popular. And you won’t be able to shut me up.
It is SOOO not about you. Or what you’re selling. Or your profits.
It’s SOOOO about me.
My self-image.
My personality.
My attitude.
My friends.
My tribe. And what we care about.
Raise my profile.
Elevate my status.
Give me something to brag about.
And I’ll become your customer evangelist.
Any questions?
Bolaji Oyejide is an online marketer and word of mouth maven. In his spare time, he explores how to generate passive income via blogging and affiliate marketing.
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Tags: authority, customer evangelist, popular, sally fields, secret, seth godin, status, tribe, word of mouth
December 4th, 2008 at 1:50 pm
[...] PostsNovember 22, 2008 — #1 Secret to Word-of-Mouth: make me popular. (0)November 11, 2008 — Bake Me a Wish: For word of mouth, adopt a cause. (0)November 4, 2008 — Word [...]
March 22nd, 2009 at 2:21 pm
I dont usually comment, but after reading through so much info I had to say thanks
March 28th, 2009 at 4:29 pm
Serren, thanks for hugging a blogger. Glad you’re enjoying the content. Let us know what your biggest customer acquisition or retention problems are - and we’ll blog about them!