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SquareSpace, a web site publishing company, has launched a brash new promotion.
And it is paying off HUGE dividends!
Since the promotion started on June 8th, their twitter follower number has completely EXPLODED!
Read more about : (matching categories Word of Mouth Magic ) Posted byBolaji Oyejide,April 17th, 2009
What is #followFridays, anyways?
For those of you who like to hit the bars or the clubs on First Fridays… it’s kind of like that.
Except, it’s virtually… virtual.
#FollowFriday(or #FollowFridays) started on January 16, 2009. And has become an International phenomenon (spilling into the prior Thursday, and the following Saturday, because of different time zones.)
Micah Baldwin started this trend. It works really well, and is so viral, because of three main factors: (more…)
Read more about : (matching categories Word of Mouth Magic ) Posted byBolaji Oyejide,March 28th, 2009
“Tiffany’s sells the box, not the jewelry. Are you selling the Tiffany’s box (scarce), or the Tiffany’s jewelry (common)?
You have to decide if you want to sell the story and emotions, or the features and logic.”
– Seth Godin
The point here is this. Whatever widgets you make… there are a thousand other businesses that can duplicate them.
That can make them a little better.
Or less good. But cheaper.
Competing on features is a hamster wheel. You’ll forever be running from your shadow. Trying to outdo leapfrog the competition that just leapfrogged you.
Not that you shouldn’t have good features. Tiffany jewelry is top-notch, of course.
But once you have the right feature set to meet your customers’ needs… focus on the story. Better yet - determine what the story should be BEFORE YOU BUILD THE PRODUCT.
As we make our way through these uncharted recession waters, the temptation will be to compete on price. To provide more service, work more hours, give more and more features.
Don’t.
Go back to the essence of why you are serving this particular customer.
Read more about : (matching categories Word of Mouth Magic ) Posted byBolaji Oyejide,March 5th, 2009
Yesterday, Ian Farmer, John Easton, and I tried to put our finger on what the biggest problems small and mid-sized businesses are facing.
This was an impromptu meeting and mindmapping session - and it was awesome. The impetus for this conversation was the bailout that the largest companies are receiving… while SMBs (the folks who will actually get us out of this recession) are left to fend for themselves.
If you had to write an SMB Bailout Plan, what would it cover? Where would you give help / want help?
Here’s a starter list - please add your comments, your “amens”, your dissents, etc. (more…)
CommentLuv is a wordpress blog plug-in, that inserts the latest blog post of the commenter, as part of their comment.
Why is this a big deal?
Because you not only get a link back to your blog (most blog platforms let you link back to yourself).. but you get an in-context link back to your blog post. Which exponentially increases the likelihood of people reading that blog entry, to visit your own blog post. Give a comment, get lots of targeted traffic in return.
But let’s step back for a minute.
How do you hug a blogger? And why would you want to?
Read more about : (matching categories Word of Mouth Magic ) Posted byBolaji Oyejide,February 23rd, 2009
How do you make customers WANT to hear from you?
Be interesting.
(No. That’s not enough.)
Be intriguing.
(No. That’s not enough, either.)
Be intrigued about them.
The final frontier is not space, or the ocean. It is us. You. Me.
Most of stay so busy, we don’t reflect on what’s between our two ears. Our prospects and customers are just as hyper-scheduled and over-advertised to, as we are.
So when you engage a customer by asking an intriguing question… encouraging them to actually explore their wants and needs… it is magnificently appreciated. It’s like a 2-minute holiday.
Bolaji Oyejide,April 17th, 2009
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