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Traditional marketing was built around crowds.

Building a middle-of-the-road product that would appeal to the largest possible number of people. Putting the product in as many channels as possible.

And yelling as loudly as possible about the product.

To whomever would listen.

Procter & Gamble pioneered a new type of marketing -

Targeting its audiences through soap operas and other innovative means of outreach.

But mass marketing was still the medium. It was still a behemoth of a company, having a one-way monologue with its audience.

The difference between a crowd and a tribe is in the connection.

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Popularity: 34% [?]

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I was fortunate enough to have two case studies included in Seth Godin’s latest eBook.

In case you don’t know, Seth Godin is the leading marketing author these days. He’s writes one major Marketing book every year. And is the founder of Squidoo.

I have learned volumes from being involved in his pre book launch social networking group, Triiibes.com… I’ll be sharing a lot of what I learned with you all in the coming weeks.

See page 31: Awon Boys Club.
See page 199: United States of Assimilation.

En-joy.

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Bolaji Oyejide is an online marketer and word of mouth maven. In his spare time, he explores how to generate passive income via blogging and affiliate marketing. Escape the Rat Race, and Find your Buried Cheese.

Follow me on Twitter…

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• November 15, 2008 -- Wassup! The Budweiser Guys: 8 Years Later. (1)
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