Why you need to stop chasing crowds. & start leading tribes.
Read more about : (matching categories Word of Mouth Magic )Posted by Bolaji Oyejide,May 6th, 2009
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Traditional marketing was built around crowds.
Building a middle-of-the-road product that would appeal to the largest possible number of people. Putting the product in as many channels as possible.
And yelling as loudly as possible about the product.
To whomever would listen.
Procter & Gamble pioneered a new type of marketing -
Targeting its audiences through soap operas and other innovative means of outreach.
But mass marketing was still the medium. It was still a behemoth of a company, having a one-way monologue with its audience.
The difference between a crowd and a tribe is in the connection.
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