Read more about : (matching categories Word of Mouth Magic ) Posted by Bolaji Oyejide,June 26th, 2009
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SquareSpace, a web site publishing company, has launched a brash new promotion.
And it is paying off HUGE dividends!
Since the promotion started on June 8th, their twitter follower number has completely EXPLODED!
Read more about : (matching categories Word of Mouth Magic ) Posted byBolaji Oyejide,October 2nd, 2008
Simple is Better.
Microsoft redesigns the iPod package…
Simplicity rules.
Simple is simple to talk about. (That’s word-of-mouth.)
Simple is simple to explain. (That’s word-of-mouth, too.)
Simple is simple to use.
Simple is best at resolving complex problems.
Simple exudes confidence.
Simple speaks volumes.
And simple is really, really, hard to do.
Doing one thing remarkably
is simply more remarkable than
doing something complicated
( with all its caveats…)
(and asterisks…)
(and instruction manuals…)
Don’t we all just want something that works?
Make me look smart.
Design a simple solution to a complex problem.
Make it so simple, I can look good doing it.
Because I’m selfish. I’m self-centered. And if it makes me look good, telling people about it (so they can see how good I look) will make me look even better.
There. I said it.
What word-of-mouth for a complicated product looks like:
“Man - it does everything! What do you want? It has everything you want. Feature X? Got that. Feature Y? Got that. Feature Z? Got that. It even has features 1, 2, 3, 6, 9, & 10! It does it all.
What does the listener take away from this? Nothing. Doing everything may as well be doing nothing. It’s not memorable. Besides, everyone claims to do everything. Very few actually do.
What word-of-mouth for a simple product looks like:
“Dude - if you want to get XYZ result, this is exactly what you need. I used it for my XYZ needs, and it was eeeeasy. I use it for XYZ all the time.”
Result? If the listener does indeed need XYZ result, they’re sold. (On the flip side, you won’t get customers not interested in XYZ. But that’s okay. Don’t attract customers who will end up disappointed.)
Bolaji Oyejide,October 2nd, 2008
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