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How many of you remember Cracker Jacks?

I heard on the radio yesterday that Cracker Jack free prizes have become collector’s items.  With some going for THOUSANDS of dollars!!

In the bestseller Free Prize Inside, author Seth Godin suggests that today’s companies can’t afford difficult and risky technological innovation.  These complex projects are notorious for being late, over-budget, and short on meeting promised deliverables.  The Return On Investment (ROI) falls short.

He also suggests that you can’t afford to spend HUGE amounts on advertising.  Again, the ROI doesn’t justify the expense.

The solution?  Seth says you can profit all day long with CHEAP INNOVATIONS that have a significant ROI.  He calls this the FREE PRIZE INSIDE.

According to Seth a FREE PRIZE is a secondary product benefit so remarkable, that it drives word-of-mouth, and drives sales.  Invest in these, instead of running huge media buys, or huge IT projects.

So you already have a product you’re proud of.  How do you create a FREE PRIZE inside?  Something secondary that will be so remarkable, it will drive word-of-mouth, and sales?

 

Some of Seth’s examples include:

1. FedEx truck mailing slots (drop your mail into any parked FedEx truck you see!)
2. Flintstone vitamins / orange-flavored vitamins (Kids enjoying taking their medicine? What?)
3. A bank that’s open on Sundays
4. A grocery store that gives express lanes to shoppers who buy a LOT (reward your most loyal customers)

Or how about:

1. Hidden music tracks on your favorite artist’s latest CD
2. Fortune cookies at Chinese restaurants
3. Snapple’s humorous facts on the inside of the bottle cap (-ex- Camel’s have 3 eyelids)

As you can see, none of these are terribly complex or expensive for the company to implement.  But by observing customers, finding out what they could use, you can build a cheap free prize inside.

The beauty of these soft, cheap innovations is that if they don’t work, you haven’t spent a lot of money! Scrap the idea, and try another one.

So.  Go buy a box of Cracker Jacks.  Reminisce on your childhood.  And let that inspire you to create your first free prize inside.

Thanks for reading this blog in its entirety!  To show our gratitude, here are some free prizes inside!

1. 1960s Cracker Jack TV commercial (Video)
2. The History of Cracker Jacks (Video)
3. A Free Summary of Seth Godin’s “Free Prize Inside” (pdf eBook)
4. Fortune Cookies aren’t from China (Video)
5. Did you know:
   My favorite hidden track of all time, Lauryn Hill’s “Can’t Take My Eyes Off of You” on the 1999 MisEducation of Lauryn Hill, was nominated for a Grammy. 
   First time that ever happened with a hidden track. 
   How’s that for a free prize inside?

Note: Seth Godin’s book, Free Prize inside, was sold in what looked like a mini-cereal box. 

Seriously.

What’s your Cracker Jack Free Prize Inside?

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Popularity: 26% [?]

Related Posts

• September 4, 2008 -- Tell Me a Story: How to Get People to Remember You. (5)
• September 7, 2008 -- The Skype Laughter Chain: How to Make your Product Infectious. (0)
• August 25, 2008 -- Michael Phelps vs Usain Bolt: How to Gain More Notoriety while Doing Less. (5)
• October 2, 2008 -- How simplicity drives word-of-mouth. (0)
• September 30, 2008 -- Stop redesigning the STOP sign (The customer is often wrong.) (2)
• September 24, 2008 -- “We Heart Pig Lipstick”. Why gimmicks don’t drive word-of-mouth. (1)
• September 22, 2008 -- Find your Ness. 3 ways to word-of-mouth. (0)
• September 11, 2008 -- Want Word-Of-Mouth? Tell the Chinese Backstreet Boys. (2)
• August 22, 2008 -- Tiger Woods Walks on Water: How to be an Oxymoron. (1)
• August 9, 2008 -- “I’m Running for President.” Driving word-of-mouth by putting your customer in the story. (3)

 What is the Skype Laughter Chain (video)?

First, Skype (for those that don’t know). Skype is a Voice-Over-IP tool that lets you make phone calls from your computer.  All you need is a head set and microphone.  And the Skype software (which is free).  Then you’re good to go.  All calls are dirt cheap, even international ones.  And Skype-to-Skype calls are… free.  Even international ones.

Skype is already incredibly successful, with tens of millions of users worldwide.

So why did they feel the need to create a “Laughter Chain“?

Here’s what they said:

“Laughter is a universal language.”

“It’s no accident that LOL (Laugh Out Loud) is one of the most popular acronyms on the web – we all love to communicate, to share and feel part of a community. Laughter brings us closer together – it’s a language we all understand and everyone loves a good laugh.”

“Spread a little happiness.”

“At Skype we believe that face-to-face communication is the best kind, which is why we’ve created this Laughter Chain to promote our free video calling feature. You can use Skype to make as many free video calls as you want. Seeing the person you’re talking to makes your conversation come alive – you can share excitement, laughter, tears or even just pull a silly face.”

Watching the skype laughter chain, I found it terribly silly.  And infectiously funny.  Who knew watching other people laugh would be funny?  And what does this have to do with Skype again?

Oh yeah. These people are video-conferencing.  For free.  Using Skype’s product.

And Skype is getting thousands more users daily, because of this silly video.

Who’s laughing now?

The thing is,

Interactive = viral.

Interactive = word of mouth.

• So. What is interactive about your product?
• How do people interact with each other, around your product?
• How can you turn that into a viral experience that people just HAVE to talk about?
• Think about the Skype Laughter Chain.

Whatever your line of business - observe how people interact with your product.  And then enhance that - either by using features of your product, or something related to the interaction, which can be used in conjunction with your product.  (Like Panera Bread and free high-speed Internet).

If you bring people together around your product, they’ll talk about it.

They may even laugh about it.

What’s laughable about your product?

Or, if you’re not in the mood for the giggles, how can people interact around your product?  And how can you enhance that interaction for them?  Word-of-mouth, after all, comes from memorable shared experiences.

Let’s hear your thoughts:

How do people interact around your product category? Let’s create a Skype Laughter Chain for your product.  Even if your product is a service - people must interact with it in some way that can be enhanced by bringing people into a shared experience.  Let’s talk about it.

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Popularity: 29% [?]

Related Posts

• September 8, 2008 -- What’s your Cracker Jack Free Prize Inside? (6)
• September 4, 2008 -- Tell Me a Story: How to Get People to Remember You. (5)
• August 25, 2008 -- Michael Phelps vs Usain Bolt: How to Gain More Notoriety while Doing Less. (5)
• October 2, 2008 -- How simplicity drives word-of-mouth. (0)
• September 24, 2008 -- “We Heart Pig Lipstick”. Why gimmicks don’t drive word-of-mouth. (1)
• September 22, 2008 -- Find your Ness. 3 ways to word-of-mouth. (0)
• August 9, 2008 -- “I’m Running for President.” Driving word-of-mouth by putting your customer in the story. (3)
• August 9, 2008 -- The 1-page Web Site: How to get more word-of-mouth by using fewer words. (3)
• October 6, 2008 -- 10 ways to drive Word-of-Mouth: Lessons from my neighborhood garage sale. (0)
• September 30, 2008 -- Stop redesigning the STOP sign (The customer is often wrong.) (2)

Create a story about yourself. About your brand.

People are already inundated with information. Don’t give them more plain information to process.

Give them a story.

Create a story about yourself. About your brand. And then live up to the morals, the lessons, of that story. Make yourself relevant. Make yourself remarkable.

Stories are easier to share than product features or lists of benefits. They’re easier to share than competitive talking points. It’s why our politicians and media seek the perfect image, the perfect narrative.

Stories are a short cut to reading the details.  If people get the story, the narrative, and are sold on that?  They don’t need all the extra noise.

Stories put the audience at the center of the narrative.  Stories make you relevant. They put you in the audience’s world view.

Stories position you as… the friend. the wise advisor. the endearing mascot.

People remember stories.

Here’s one for you:

A little girl came to my door the other day, to sell girl scout cookies.

She was bright-eyed and bushy tailed. Her uniform was impeccable.  She was well-spoken, confident, but respectul.

After listening to her pitch, I was determined to buy some cookies.

I had no cash.

“Could you come back tomorow?”, I asked.

“Well,” she said, as she blew some hair away from her forehead…

“The thing is, my parents are divorced, and I’m with my Mom today, but I’ll be with my Dad for the rest of the week, so can I come back in a week?”

I was deflated.  she said it so matter-of-factly.

“You come back next week, and I’ll be sure to buy your cookies”, I said.

The moral of the story?

This girl was dealing with a significant life challenge.  But you wouldn’t have known it if it hadn’t come up because of my question about her schedule.  she was bright, cheery, and I already wanted to buy from her.

Her persistence and undeterred go-get-it attitude, in the face of her story, made me want to buy from her even more.

And tell others to buy from her as well.

This isn’t about wearing your life challenges on your sleeve. It is about weaving details into a picture that make your offering more compelling, more unique, in this cluttered world.

It doesn’t have to be a real story either.  It can be complete fiction. You could build a myth, a legend, that teaches a lesson analogous to the value you provide.

In another post, I will further explore stories that have been crafted around products. Which make us want to share in the experience.

But for now, if you see a little girl in your neighborhood.  Selling cookies.  Buy a box.  You never know how much it might mean to her.

For now, it’s your turn - what’s a compelling story that has stuck with you?  Or that you’ve told to someone else?

Popularity: 20% [?]

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• September 8, 2008 -- What’s your Cracker Jack Free Prize Inside? (6)
• September 7, 2008 -- The Skype Laughter Chain: How to Make your Product Infectious. (0)
• August 25, 2008 -- Michael Phelps vs Usain Bolt: How to Gain More Notoriety while Doing Less. (5)
• October 2, 2008 -- How simplicity drives word-of-mouth. (0)
• September 30, 2008 -- Stop redesigning the STOP sign (The customer is often wrong.) (2)
• September 24, 2008 -- “We Heart Pig Lipstick”. Why gimmicks don’t drive word-of-mouth. (1)
• September 22, 2008 -- Find your Ness. 3 ways to word-of-mouth. (0)
• September 11, 2008 -- Want Word-Of-Mouth? Tell the Chinese Backstreet Boys. (2)
• August 22, 2008 -- Tiger Woods Walks on Water: How to be an Oxymoron. (1)
• August 9, 2008 -- “I’m Running for President.” Driving word-of-mouth by putting your customer in the story. (3)

The King of Beijing: Who will people talk about more?

Michael Phelps.

Usain Bolt.

Is this even worth comparing? 

Michael Phelps won 8 gold medals. Let me pause after that. Allow it to sink it. One man. One Olympic meet. 8 gold medals. That’s more than every single country in the world. Except for 9 countries. One man single-handedly got more gold than most of the rest of the world. Why are we even discussing this?!?

Here’s why.

Usain Bolt. Started running professionally less than 2 years ago. Already broke the world record in that short time, at 9.72 seconds. Then SHATTERED the world record, and the competition, at the Olympics. By running 9.69 seconds. But it wasn’t the fact that he won. Or the fact that he broke the world record. It was HOW he won.

It was like watching a man run against boys.It was an unprecedented trouncing. It almost looked unfair. He did the same thing in the 200 meter race: Broke the world record, in style.And again, in the 4×100 meter race. Another gold, another world record.

Usain: 3 golds.

Michael: 8 golds.

Michael is the greatest. End of story.

So - why are so many people talking MORE about Usain than Michael?

Here are some clues:

1. Michael was expected to win 8 gold medals.
A tall order for most human beings - but once the expectation was in place, even 7 golds would have been a let down.

All thanks to the media’s propensity to overhype.

So Michael met expectations, and was justifiably praised.2. Michael’s ability to excel in different types of races further cemented his mythical status - with many dolphin comparisons.

In people’s minds, he was just so good, there was no use being amazed. Appreciative, yes. Amazed, not so much.

2. Usain was expected to be good. Maybe great.
But he didn’t do that.

He was EXCEPTIONAL.

He was AMAZING.

He was REMARKABLE.

He made it look easy.

Usain showed himself to be remarkable at sprints. More so than anyone else in history.

He also showed a joy for his craft -

• Horsing around before the race
• Expressing joy, at the crowd and to the cameras,
• Shooting an imaginary lighning bolt from an arrow,

He did one thing. But he did it better than anyone else in the world.

Michael Phelps is the greatest Olympian ever.

Michael Phelps is greater than Usain Bolt.

But people will be talking about Usain Bolt for the next 4 years.

How does this relate to you?

Don’t try to be a Michael Phelps. Don’t try to excel at everything you do.  Very few people can do it. And even if you are one of those few, it will not be regarded as remarkable after a point.

Find one thing that you can be the very best at.

And blow everyone else out of the water.

At that one thing.

Let them see your joy in performing that task.

And people will talk about your business, for the next four years.

On your mark…

Bolaji Oyejide is an online marketer and word of mouth maven. In his spare time, he explores how to generate passive income via blogging and affiliate marketing.

The Legend of Annie & the 3 Peaks of Internet Marketing
Learn the formula for how to make money online.

Want to learn magnetic copywriting skills?
Complimentary 250-page eBook on Copywriting 101.

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Update: Aug 17, 2009.

Popularity: 74% [?]

Related Posts

• September 8, 2008 -- What’s your Cracker Jack Free Prize Inside? (6)
• September 4, 2008 -- Tell Me a Story: How to Get People to Remember You. (5)
• September 7, 2008 -- The Skype Laughter Chain: How to Make your Product Infectious. (0)
• October 2, 2008 -- How simplicity drives word-of-mouth. (0)
• September 30, 2008 -- Stop redesigning the STOP sign (The customer is often wrong.) (2)
• September 24, 2008 -- “We Heart Pig Lipstick”. Why gimmicks don’t drive word-of-mouth. (1)
• September 22, 2008 -- Find your Ness. 3 ways to word-of-mouth. (0)
• September 11, 2008 -- Want Word-Of-Mouth? Tell the Chinese Backstreet Boys. (2)
• August 22, 2008 -- Tiger Woods Walks on Water: How to be an Oxymoron. (1)
• August 9, 2008 -- “I’m Running for President.” Driving word-of-mouth by putting your customer in the story. (3)

So get this.

A fan of the EA Sports video game, Tiger Woods PGA Tour 2008, found a glitch in the game. One that actually allowed Tiger to walk, and play a golf shot, on water!

Now here’s the kicker. 

EA Sports saw this video on YouTube, and decided to create a TV ad playing off of the glitch video (video below).

Their premise?

It wasn’t a glitch.
He’s just that good.

Other than being cool, this is important to word-of-mouth in a couple of ways:

1. EA Sports was monitoring their webutation.  They were listening to see what people were saying about them on-line.

2. EA Sports capitalized on this initial mis-step, by creating a campaign that is sure to generate even more word-of-mouth than the glitch!
The Tiger “Walk on Water” video (either the one from the game, or the TV commercial) are word-of-mouth worthy, because they’re an oxymoron. 

Basically they put two things together that ordinarily shouldn’t co-exist.

Tiger Woods is the best in the world. But walking on water?

EA Sports is a world-renowned gaming company. But making an ad from some no-name kid’s YouTube video?

Oxymorons make people stop for a second look.

Oxymorons are word-of-mouth worthy.

Spud Webb (5-feet 6-inches tall) winning the NBA Dunk championship? (Video)

Oxymoron.

 

An African-American / 72-year old / female for US President? (Video)

Oxymoron.

An 11-year old kid with growth hormone problems, who ends up being voted top 3 soccer player in the world twice?

Oxymoron.

A 21-year old Jamaican named Usain Bolt, who broke the 100 meter and 200 meter world records, after only having run professionally for less than 2 years?
LESS THAN 2 YEARS?

Oxymoron.
 

Oymorons are word-of-mouth worthy.
And we embody them everyday.

Oxymorons make people want to talk about you, and your offering.

My oxymoron: “He’s a computer scientist (0s and 1s) that loves storytelling (See Jack Run.)”
My oxymoron: “He’s in the rat race maze, but built a map to the cheese.”

So what’s your oxymoron?

• Is it speed in a traditionally slow industry?
• Is it quality in a commoditized line of business?
• Is it cost in an area where cost is typically a negative?
• Is it complete solution where people would be satisfied with fixing just part of the problem?
• Is it outperforming much larger competitors?
• Is it “conflicting” skill sets (that both contribute to your story)?

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• August 9, 2008 -- “I’m Running for President.” Driving word-of-mouth by putting your customer in the story. (3)
• September 8, 2008 -- What’s your Cracker Jack Free Prize Inside? (6)
• September 4, 2008 -- Tell Me a Story: How to Get People to Remember You. (5)
• August 25, 2008 -- Michael Phelps vs Usain Bolt: How to Gain More Notoriety while Doing Less. (5)
• August 9, 2008 -- The 1-page Web Site: How to get more word-of-mouth by using fewer words. (3)
• September 16, 2008 -- More awesomeness = More word-of-mouth-iness. (3)
• September 7, 2008 -- The Skype Laughter Chain: How to Make your Product Infectious. (0)
• March 28, 2009 -- How to sell boxes like Tiffany (2)
• October 31, 2008 -- Oxymorons in a recession: Holiday Inn Express. (0)
• October 14, 2008 -- Frame it. (word-of-mouth made easy.) (1)

Yes.

It’s true.

I’ve become an overnight sensation in the 2008 election: VIDEO

This BRILLIANT! viral video concept is created by palTalk, and their software.

It is funny: The old lady with the tatoo? That’s when my Mom knew something was amiss.

It is viral: You send your video out to friends, they are wowed, then they want to create one of their own to send out to all their friends. And so it continues.

It is relevant: Most people have moderate to great interest in the U.S. Election 2008. There’s much election fervor (fever) to spread around. And this video plays into that perfectly.

Oh, and as a bonus, YOU FEEL REALLY GOOD WHEN YOU CAN SAY “GOTCHA”! to your friends.

So my friends and family don’t think I’m running for President. But they do chuckle every time they think of me - knowing that I was able to get them to believe, at least for a few seconds, that I was a phenomenon.

(For the record, my Mom always thinks I’m a phenomenon. Love you, Mom.)

Kudos to palTalk and their News3Online.com viral marketing campaign. They’re building fans (and collecting e-mail addresses)… generating word-of-mouth buzz… and keeping it all relevant to their core product.

WHAT IS REMARKABLE ABOUT YOUR PRODUCT?

AND HOW CAN YOU GET PEOPLE TALKING ABOUT HOW REMARKABLE YOU ARE?

Don’t ask your Mom, either - she’ll always tell you you’re remarkable.

Popularity: 22% [?]

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• August 9, 2008 -- The 1-page Web Site: How to get more word-of-mouth by using fewer words. (3)
• August 22, 2008 -- Tiger Woods Walks on Water: How to be an Oxymoron. (1)
• October 23, 2008 -- Viral Video: Obama loses the election by one vote. (1)
• September 8, 2008 -- What’s your Cracker Jack Free Prize Inside? (6)
• September 7, 2008 -- The Skype Laughter Chain: How to Make your Product Infectious. (0)
• September 4, 2008 -- Tell Me a Story: How to Get People to Remember You. (5)
• August 25, 2008 -- Michael Phelps vs Usain Bolt: How to Gain More Notoriety while Doing Less. (5)
• September 16, 2008 -- More awesomeness = More word-of-mouth-iness. (3)
• August 9, 2008 -- The Web Site is Down: How to create an inside joke for your audience. (0)
• August 9, 2008 -- Ain’t Nobody Talking About You: 4 ways to be buzz-worthy. (0)

Thanks in part to a post by Seth Godin, the Australian web design firm PURE MEDIA is going to get HUGE word-of-mouth attention.

All because they have a single page, non-scrolling, web site.

(WHAT?)

No web portfolio?

No client list?

No testimonial page?

JUST A SINGLE PAGE OF TEXT, AND VERY LITTLE TEXT AT THAT?!?!

aargh!!

What’s remarkable about you? Are you worth talking about?

Note: The buzz isn’t all coming from Seth Godin - it took a lot of confidence to reduce their entire web site to a single page. And that’s probably how they got on Seth’s radar to begin with.

Be remarkable. And then make remarkable word-of-mouth happen.

Update (Sept 16):
I stumbled onto Jessica Hagy’s unique blog. I’m enjoying her content immensely. So, I browsed to her profile, and clicked on a link to her personal web site - JessicaHagy.com.

It’s a one-pager.

Popularity: 23% [?]

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• August 9, 2008 -- “I’m Running for President.” Driving word-of-mouth by putting your customer in the story. (3)
• October 23, 2008 -- Viral Video: Obama loses the election by one vote. (1)
• September 7, 2008 -- The Skype Laughter Chain: How to Make your Product Infectious. (0)
• August 22, 2008 -- Tiger Woods Walks on Water: How to be an Oxymoron. (1)
• September 8, 2008 -- What’s your Cracker Jack Free Prize Inside? (6)
• September 4, 2008 -- Tell Me a Story: How to Get People to Remember You. (5)
• August 25, 2008 -- Michael Phelps vs Usain Bolt: How to Gain More Notoriety while Doing Less. (5)
• August 9, 2008 -- The Web Site is Down: How to create an inside joke for your audience. (0)
• August 9, 2008 -- Ain’t Nobody Talking About You: 4 ways to be buzz-worthy. (0)
• March 28, 2009 -- How to sell boxes like Tiffany (2)

What is Word-Of-Mouth (W.O.M.)?

Wikipedia has an elaborate and complete definition.

But we don’t need a fancy definition to explain this basic concept. Just think: GOSSIP. URBAN LEGENDS. BAD NEWS. RUMORS & INNUENDO.

These all epitomize word-of-mouth. A message passing from the lips of one person, to the ears of another. And on it goes, an unbroken chain of messaging. That has a life of its own.

Businesses care about word-of-mouth as a means of getting a message out. Because it is cheap (virtually free). And it has greater reach than any other medium (people believe the message, because it comes from someone they trust). Hence the term, Word-Of-Mouth Marketing.

There are common threads with Word Of Mouth marketing, that include:

1. FRESHNESS -
   If it’s old news, no one is talking about it. If it’s new, people will talk about it - assuming it has at least one other component making it worth talking about. New for new’s sake falls flat.
2. FEAR -
   The fear of missing out, or the fear of being targeted. I have a friend who has “horror stories” for every scenario imaginable. Never mind she never knows the people who suffered these terrible fates directly… she heard from someone. And that’s that. So fear spreads.
3. FUN -
   You can always tell when a friend is just getting onto the Net. They email you jokes daily. Jokes you saw back in 1993. But let’s face it - humor is memorable. And everyone wants their friends to think they know funny. So humor spreads, too.
4. FERVOR -
   Sometimes people just plain old CARE about a cause. So much that they are willing to talk about it.

Widely viewed as the first major word-of-mouth campaign on the Internet, HOTMAIL scored a coup in 1996, with a simple concept. Free web-based e-mail. But each message sent would contain an ad, inviting the recipient to sign up with HOTMAIL. Millions of users and accolades later, they were purchased by Microsoft.

More recent examples include Burger King’s SUBSERVIENT CHICKEN, a ridiculous web site featuring a guy in a chicken suit, that responds to your commands. Clever, unusual, wickedly funny. And relevant (it was advertising Burger King’s chicken sandwich).

But if you have a business smaller than HOTMAIL, or Burger King, how do you get this kind of BUZZ in the marketplace?

That’s the holy grail, isn’t it.

Low-to-no cost marketing.

People talking excitedly about your product.

Spreading the word. Becoming evangelists.

“YOU TOO, CAN DO THIS WITH YOUR PRODUCT! CLICK HERE TO BUY THE SOLUTION NOW!”
$$$$$

(grin)

The truth is, creating sustained word-of-mouth (or even momentary word-of-mouth for that matter) is not easy. There’s no silver bullet. The truth is that your company must be worth talking about. It must already stand out in some way - the word-of-mouth marketing campaign must be an add-on.

Put another way, don’t put lipstick on a pig. Take a cold, hard look at your company. Figure out what you can focus on differentiating with.

Maybe it’s low (or high) cost.

Maybe it’s product quality.

Maybe it’s product design.

Maybe it’s simplicity.

Maybe it’s customer service.

Maybe it’s being connected with your customers.

Maybe it’s product documentation.

Maybe it’s speed of service delivery.

WHAT MAKES YOUR COMPANY STAND OUT TODAY?

If nothing, how WOULD you like your product to stand out?

Figure out that part of the equation.

And then the sexy ways in which you can highlight that difference, will come a bit more naturally.

All you need is one differentiator. Word-of-mouth will eventually follow.

SO WHAT’S REMARKABLE ABOUT YOU?

Popularity: 26% [?]

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• September 7, 2008 -- The Skype Laughter Chain: How to Make your Product Infectious. (0)
• August 9, 2008 -- “I’m Running for President.” Driving word-of-mouth by putting your customer in the story. (3)
• August 9, 2008 -- The 1-page Web Site: How to get more word-of-mouth by using fewer words. (3)
• February 24, 2009 -- How to hug a blogger (With CommentLuv, they’ll hug right back) (5)
• December 30, 2008 -- The top viral videos of 2008 - had little to do with marketing. (2)
• October 23, 2008 -- Viral Video: Obama loses the election by one vote. (1)
• September 8, 2008 -- What’s your Cracker Jack Free Prize Inside? (6)
• September 4, 2008 -- Tell Me a Story: How to Get People to Remember You. (5)
• August 25, 2008 -- Michael Phelps vs Usain Bolt: How to Gain More Notoriety while Doing Less. (5)
• August 22, 2008 -- Tiger Woods Walks on Water: How to be an Oxymoron. (1)