Book Review: Now Is Gone
Read more about : (matching categories Lets Talk Marketing )Posted by Kristina Hill,July 3rd, 2009
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I love to read. I’m especially drawn to books dealing with various facets of marketing. One book that recently made my reading list in this category is “Now Is Gone” by marketing strategist Geoff Livingston and Brian Solis , principal of the PR agency FutureWorks. I heard a lot about the book a few months back and finally had a chance to dig into it.
"Now Is Gone" serves as a beginner’s course for executives and entrepreneurs looking to add social media to their marketing mix. Even with all of the blogging, tweeting, and Facebooking going on, there still are a lot of people who fall into this category. If this is the case, or even if you need a social media refresher course, I recommend "Now Is Gone" as a good read for three primary reasons:
* The book provides practical, relatable insights about what social media is, and tips on how to enter and succeed in social media in a way that’s right for your business.
* The book features a number of real-life, practical case studies from small and large businesses who are succeeding with social media.
* The book is a quick, easy read. This is especially important since the words “social media” still ignites fear in some people. No matter the level, you will be able to glean information from this book.
Also a treat were interviews taken from Livingston’s Buzz Bin Blog with marketing experts such as Todd Defren, Laura Ries, and others. If you consider yourself a social media pro, this book may not be for you. But, if you are a newbie in this space or are curious as to what others are saying about and doing with social media, "Now is Gone" is a good place to start this journey.
Visit www.nowisgone.com to find out more about this book. And don’t leave the site without checking out a few of the social media marketing case studies.
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About Kristina Hill
Kristina Hill is the owner of MarComm Creative Group, LLC, a marketing communications business that helps small-and-mid-sized companies tell their story For more information visit www.marcommcreativegroup.com.
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