Another Thing That Leads To PR Failure: Not Grounding The Private Jet
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A few days ago, I wrote a post called “6 Things That Lead To PR Failure.” In the post, I gave tips on how to avoid common pitfalls that derail PR efforts. You can read the entire post here .
In light of the outrage over the big three auto CEO’s flying into Washington DC on private jets - to ask for billions of dollars in taxpayer money – I have to add that another thing that leads to PR failure is not grounding the private jet.
Now granted, most small business owners are not jet-setting around in private planes. But, the concept of “grounding the private jet” connects to the bigger picture of not letting consumers think that you’re up here, and they’re down there, when marketing and communicating during an economic downturn. The most important thing that you can do in your sphere of influence is to let your customers know that you feel their pain.
In the current climate, image is everything. Take care of your customers during the hard times, and they will be with you on the other side.
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About Kristina Hill
An expert in marketing communications, Kristina Hill provides integrated marketing consulting services to small and mid-sized businesses through MarComm Creative Group, LLC. The business offers an array of services, including: public relations and media relations; advertising planning and placement; integrated marketing plan development and execution; and writing services.
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Tags: Auto Bailout, marketing in a downturn, Private Jets, public relations, Taxpayer Money
