The Charlotte Chamber, Newsletter Nirvana?
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Since everyone at Customer Flypaper is talking email newsletters of late, I thought I might as well jump in. Speaking opportunities along with well connected members make the Charlotte Chamber or any Chamber for that matter a great place to win new subscribers for your email newsletter. Below are several opportunities that can, if approached correctly, lead to a subscriber flood.
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Networking Events: If you attend networking events, why not make the most efficient use of your time by inviting those you meet to subscribe to your newsletter? Offer a free gift to sweeten the pot (free e-book, whitepaper or teleseminar mp3).
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Speaking Engagements: Should you participate in panel discussions, forums and other Chamber speaking engagements, tactfully solicit subscribers for your newsletter. One way to do this is to organize a drawing where the participants register for your newsletter by submitting a business card for a chance to win a gift (audio book, Starbucks gift card, etc.).
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Board participation: At first look you might wonder why waste your time serving on a Chamber board but this is were the Chamber’s power elite congregate and by having a few of these influencers on your list you can reach hundreds. Once a member agrees to join your subscriber ranks, ask your fellow associate to forward each issue of your newsletter to others in their contact sphere.
No matter the Chamber event you choose to attend or the project teams you work with, the bottom line is to always ask your acquaintances to subscribe to your newsletter. Just one more way to beat the Chamber business card exchange blues.
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