How To Write A Whitepaper
Welcome back to Customer Flypaper! if you are not yet a subscriber and want to be notified the next time we post a tip sign up for email alerts or subscribe to our RSS feed.
More than likely, you started a business because you consider yourself an expert at something. One of the best ways to tout your expertise is to draft a whitepaper. Simply put, a whitepaper is a document that focuses on the problem and solution for a given subject. In the past, whitepapers were routinely used by the government and technology sectors for positioning on a specific topic. If you conduct an Internet search on “whitepapers” now, you’ll see that these documents are used to dissect a variety of subjects that range from politics to sales and marketing.
If you’re interested in writing a whitepaper, here are a few tips to help you get started:
- Know the issue : Before you pick up a pen or start tapping away on your keyboard, know what problems the customers you serve are facing, and how your expertise can help.
- Decide on a topic : Now that you’ve identified what your customers need, pinpoint a topic and list actionable solutions.
- End on a high note : End your whitepaper with a bang by clearly summarizing how to solve the problem you’ve identified, and any necessary next steps.
- Promote, promote, promote : Finally, don’t forget to let the public know about your whitepaper. Some things that you can do for promotions include: adding the whitepaper to your website and social media platforms; offering it to current and potential clients; and distributing it at speaking engagements.
Also remember that your whitepaper can vary in length. Presenting a well-organized document that follows a logical thought process is more important than the length of your whitepaper. Happy writing!
————————
About Kristina Hill
Kristina Hill is the owner of MarComm Creative Group, LLC, a marketing communications business that helps small-and-mid-sized companies tell their story. For more information visit www.marcommcreativegroup.com .
Popularity: 38% [?]
Related Posts
Tags: communications, marketing, whitepaper, writing
December 9th, 2009 at 8:10 am
Dark inks are a lot more common, so the standard is white or light paper. Dark paper and white pens would also be more expensive, since the demand is less.