Traffic Flood: Pitch Video to Bloggers
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Sample Seminar Video (click one of the episode links to view)
As blog readership continues to grow, site traffic for popular blogs and their greater blog communities compares favorably with broadcast media visitation. One way to partner with a top blogger and share in some of that popularity is to pitch a video that the blogger’s audience will find useful (see my seminar video example above).
Bloggers are always on the lookout for good content with the top ones interested in the best blurbs; so that talking head video of you reciting some tip might not cut it. Video pitches to consider might include,
- Web demos or reviews of new sites and web services.
- Seminar video: Cut your seminar video into shorter chunks and feature the segments as episodes in a multi-channel video player.
- Gadget review: Create a video review of a new gadget that might be useful to prospects interested in your industry. Check out CNet.com’s video reviews for inspiration.
In all of this remember bloggers are not interested in promoting your products directly so avoid pitching promotional videos. A quick “visit us at…” title screen at the end of your video and a return link to your site is acceptable.
Popularity: 11% [?]
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Tags: marketing video, pitching bloggers, video promotion, web TV show
August 6th, 2008 at 5:53 am
[...] Pitch the videos to beauty industry bloggers: Bloggers love “good” video content. See my blog post on this: http://www.customerflypaper.com/?p=48. [...]
September 11th, 2008 at 9:49 pm
SplashCast looks really cool - I like the video menu, and the ease of sharing on social media sites like Twitter.
I definitely see the value in being able to provide such video. Folks enjoy consuming video much more than reading text, it seems.
But most of us feel there is a high barrier to entry in terms of creating original video. Either it costs a lot to work with the pros, or it’s really difficult to do yourself.
What to do for a small business with little-to-no budget for video?